So,
what's a BeastBox then? No, it's not got something to do with a
YouTube influencer. BeastBox is a line of transforming robot toys
produced by 52Toys (pronounced 5-2-toys). It exists in the
Transformers-adjacent space where unlicensed third party products
dwell as well diecast Japanese collectables. As the name implies, you
get a beast, usually a robotic one, which via a transformation
compresses down into a cube. In Transformers terms, we’re looking
akin to Soundwave’s chest minions, but roughly comparable in size
and complexity to a modern deluxe. Remember Siege Refraktor and his
intermediary cube form for the camera mode? Pretty much the same
sorta mass and footprint. BeastBox has been going on for a while now,
and 52Toys has spun-off the concept into other areas, notably
MegaBox, where they do licenced characters and non-beasts. 52Toys has
been sufficiently successful that they have their own imitators, and
have licence with Disney. And once you’ve got people copying you,
while you do merch for the mouse, you’ve made it, haven’t you?
After a prolonged period of these beeping on the edge of my radar, I
took the plunge.
Before
I talk about the initial few I got, I want to talk about the general
experience. While a box is probably the least interesting thing for a
robot to turn into, I'd suggest it shows a deeper understanding of
the toy collector mindset than some. You see, one of the fundamental,
if difficult to verbalise, joys of a transforming robot toy is the
physical act of transformation. The tactile experience, if you will,
the click of plastic tab into it's slot, and so on. The whole puzzle
box aspect of the toy, you know? And what can happen? Once you've got
it transformed, you've got a compressed shape that does less than the
other mode. Almost, one might say a box. And this would likely be
the mode you keep it in when storing it. BeastBox seems to be
leaning into this as a stylistic choice and self-imposed challenge.
It's all about slicing cubes into every more clever and involved
shapes, all with highly collectable presentation. The box mode has a
storage case, which is translucent, pegging together with other boxes
for display. A BeastBox's packaging takes the form of an attractive
and colourful window box, almost nice enough to not to open. The
instructions are pictorial, with the moving part in red, and there's
a little bilingual bio card. And a catalogue. And a sheet of plastic
that you fold to act as a spring for the storage case, so the BB will
come out of it more easily. Its hard to fault these as collectables,
and as my initial experiences seem to suggest, they don’t phone in
the toy either.
BB-30 MEGA DIO
Mega
Dio was the first BeastBox I got, and it seems I skipped to the end,
only to work backwards. It has a fifth anniversary logo on it, while
the other two I'll talk about are somewhat older. Mega Dio is sort of
a revamped take on Dio, the original Beastbox and the company's
mascot. The vibe I'm getting here is a bit Powermaster Prime, in that
elements of the original are still there, but used in a more scifi
and warlike manner. The original had a much larger head, and maybe
looked like one of those Mousers from Ninja Turtles with smooth and
simple lines. Mega Dio however tends towards more a Zoids-like
aesthetic typical of more recent BBs; lots of techno-greebling,
translucent plastic in abundance, less cartoon proportions, but the
design lineage is clear. This connection is further reinforced by the
"back frills" that can carry a regular Dio in box mode,
which only adds to the Powermaster Prime feel I’m getting. I don't
currently have a compatible Dio, so I can't comment on how that
works, but I do intend to get one. What I can say though, In an
apparent contrast to the original, Mega Dio is a rather involved
design while still having a symmetrical conversion. The legs move
around a fair bit, while the head folds into the body, and the tail
wraps around. I will admit to a certain degree of reference to the
instruction sheet, both as a beginner, but also because it uses a lot
of small tabs and things get involved with the legs. It is the most
finicky of the three by some significant distance. While lacking
knees, the resulting dino-robot is quite posable, with significant
character, and some nice "digital-look" flame effects. Two
minor concerns however. First off the balljoints are rather tight, to
the point of squeaking, and the flame effects don't obviously store
anywhere. So, while obviously good enough to make me try another,
Mega Dio suffers a bit around the edges. Perhaps more for fans of
intricate transformation, five primes out of seven.
BB-13KM KARMAKUMA
Karmakuma
meanwhile the toy that really sold me on the concept and the
52Toys
house style of cutesy
robo-animals. It's simpler than
Mega Dio
in terms of engineering, although the subtle tabbing thing is still
evident, and there is a locking mechanism in the hips labelled in
English. Notably it's designed along the edge of the cube, not a
face, and is actually two figures in what seems to be a parent and
child pairing. The larger one is almost cuddling the smaller in box
mode. As adorable as it sounds, and trust me, it is quite
adorable, there's definitely a momma bear thing going on with some
sculpted angry eyes and two translucent shoulder cannons that
combine. It's very large & in charge, wearing what seems to be
metallic sumo gear, <internet
search>, a mawashi.
The cub meanwhile is obviously all about being
a baby, being
fairly simple due to his size. He
can use the big one as a mecha though,
with a spartan
but elegant cockpit arrangement in the chest. Both have sufficient
articulation to do quadruped poses, with the larger getting good
arms, but no knees. The box mode however is the least convincing of
those we're looking at here. It's not really
a problem, but the translucent bits stick out a wee bit. Overall?
Immensely charming, mainly just right, 3 bowls of porridge out of 3.
BB-08AF EMPEROR
The
final Beastbox I picked up before writing this article, the Emperor
set is the oldest we're talking about today. It's also the one most
pushing the envelope as to what a Beastbox can be. There’s no
translucent plastic for one thing, so think of it as early
instalment weirdness, if that helps? This time we have four
mechanical penguins forming the box, all identical save for a playing
card symbol and a large head frill for your favourite to wear. These
penguin wedges have minimal articulation except in the head, which
have a little gear system to change the eyes. The options are "open",
"closed", "angry" and "hey if you don't turn
it all the way you get blank deadite eyes". So, you can
variously have them standing, swimming or sliding about, with a mix
of expressions, cute. The transformation is this interesting bit
though, and what makes the set possibly child-safe. Possibly.
Once you've compressed the Pingu-looking blighters down, it's just a
matter of lining up right, as they are magnetised and do the rest for
you. It's not deep, there’s just less going on than the toys above,
but I can see an actual kid loving this. I also wish the tail
feathers locked in a bit better on these. Definitely adorable,
possibly too simple, eight happy feet out of a dance scene.
Overall?
I find myself quite pleased with the toys above, and I see a wider
appeal that could easily become a new hyperfixation. These are very
collectable, definitely appealing if animal robots are your thing,
and there certainly enough creativity going on to balance out the box
thing. There are however a few little areas that suggest imperfect
quality control, and that's where we need to have the price
discussion. Assuming you aren't rolling the dice on an international
order, you have to go to Amazon to get these, whom have a decent
selection but a bit of a mark-up. This puts the toys in the 25-30
quid price bracket usually, roughly the same as a modern Transformers
deluxe or just below a voyager at RRP. I don't quite know if that's a
fair comparison to make, given that a Beastbox has stated age range
of 15+ and has its origins in the collectors market, but it's a
discussion you can have. I’ve nitpicked a few things above, but its
exactly the sort of flaw I’d expect to see people complaining about
in a Hasbro release. So, if you see one you like the look of? I'd say
give it a try.